coaching

You are not passive

Calm leadership reflects controlled power in motion. It shows up in how you manage pressure, make decisions, and create space for others to think and contribute. Rather than suppressing emotion, effective leaders understand it, channel it, and use it as a guide. With the right tools, you can respond with clarity instead of reacting on impulse, meeting challenges with focus, resilience, and confidence.


Where's your focus?

When you become a senior executive, no one expects you to do the work of an individual contributor, they expect you to lead at a senior executive level. The problem is, many leaders are not ready for that shift because they were never coached or prepared for the demands of senior executive responsibilities.

Coaching imposter syndrome begins with building a culture of coaching. It requires understanding that competence is not only about performing the job to a certain standard of “what good looks like.” It’s also about how others perceive you in the role. That perception isn’t shaped by occasional excellence, it’s shaped by consistent behavior, every single day. Contact me via email if you would like to have a informal discovery conversation.


How can I help?

Being a professional coach gives me a strong sense of identity and achievement. Our understanding of what it means to be an expert in a trade has evolved, and so has the idea of professions. The International Coaching Federation’s core competencies and code of ethics serve as an essential framework for how to conduct a coaching session.

I think a professional coach demonstrates four key qualities:
1.  A shared purpose – connected to a greater good,
2.  A body of knowledge – widely recognised and accepted,
3.  Demonstrated skills – through consistent actions and behaviours,
4.  Meeting stakeholder expectations – addressing the needs of a wider society.

If you are curious about how coaching could support your growth, contact me via email to arrange a confidential discovery meeting.


Coach Burrell

When I coach, I don’t justify or explain the process to make it acceptable, I do it to help build a culture where people have patience with themselves and with others as they work through the challenges they face. Coaching is always confidential. I never speak about my clients, though they may choose to speak about Coach Burrell.

Throughout my career I have seen far too many people promoted into roles they were not fully prepared for. This often leads to two outcomes: they either take away empowerment and lead with command and control, or they struggle with imposter syndrome, feeling unworthy of the position. The best time to prepare someone for their next role is before they step into it. Contact me via email if you would like to have a informal discovery conversation.


Don't overshare information

The key to remaining transparent and authentic lies in balancing honesty with professionalism. Being authentic means having clear values, believing in them, and acting in alignment with what you think is right. It doesn’t require sharing every emotion with everyone at all times. Transparency involves openness, and it must be exercised with discretion. I think you need to be honest, but never to the point where honesty crosses into unprofessionalism.


The 3 C’s of trust

How do I move out of a reactive state?
Coaching is a partnership designed to inspire creativity, openness, and curiosity. When I’m coaching, I focus on creating the conditions where people can step out of reactivity and into a more reflective, resourceful state. One of the key elements is trust—an emotion that signals, “Am I safe?” Without trust, it’s difficult for anyone to move from defence into openness. I think when trust is present, we can shift from reacting to creating.

I work with the 3 C’s of trust:
Competence - Does this person know what they’re talking about?
Coherence - Do they show up today the same way they did yesterday?
Care - Are they on my side? Do they genuinely see me as a human being, and does that matter to them?


Change your perspective

Have you ever felt stuck in a rut, unable to reach your goals despite your best intentions?
It happens to the best of us. The good news is that change is always within reach, but it rarely comes from one big breakthrough moment. Instead, it’s built day by day, through the small, consistent actions that shape who we become.

Your habits are the secret ingredient, they are the bridge between your intentions and your results. When your daily routines align with your vision, progress becomes inevitable. And when they don’t, even the most inspiring goals can feel out of reach.

I think the shift starts with awareness, seeing which habits serve you and which hold you back, and then committing to steady, intentional change. Over time, those changes compound, creating momentum that makes achieving your goals not only possible, but sustainable.

“Success is a product of daily habits, not once in a lifetime transformations.”
— James Clear

Change is always within reach

Katleen Vanacker ©

If your team observed you for a week, would they believe you are serious about your goals and theirs? Would they see discipline, focus, and consistency? Or would they see distraction, delay, and lost momentum?

As a leader, you don’t have to tell people what matters to you. Your daily actions already set the tone for the culture, pace, and performance of the team. Lead in a way that makes commitment visible and watch it inspire the same in others.


Coaching works differently

In traditional problem-solving, especially among engineers and managers the process often looks like this: you identify the problem, determine the solution, and then tell people what needs to be done. Coaching works differently. We don’t start by diagnosing the problem for you and prescribing a solution. Instead, we help you clarify what the real challenge is, explore your own options, and identify the solution that fits your context and strengths. Then, we support you as you put that solution into action. This approach ensures that the solution is not only effective but also owned and driven by you, thus making it far more likely to succeed.


The referral business

Why would a colleague recommend your coaching business to an HR leader?
I think they will only do so if it enhances their own credibility and expands their influence in shaping people and culture outcomes. HR professionals are often seen as trusted advisors within an organisation. When they introduce a coach to a leader or team, it’s not just a referral, it’s a reflection of their ability to identify meaningful, high-impact development solutions.

To earn that level of trust, you need to build a coaching practice that delivers real transformation. One that helps leaders grow, creates space for honest reflection, and aligns with business outcomes. HR leaders are far more likely to recommend a coach who addresses the challenges they care about most: inclusive leadership, resilience, emotional intelligence, and sustainable performance. When your coaching creates value at this level, HR leaders won’t just refer you, they will advocate for you because your success reinforces theirs.

“The more you practice your work, the better it will be. Practice opens channels of possibility in the brain.”
— Rick Rubin

It's complicated

Transforming entrenched cultural systems takes time and sustained commitment as they do not shift easily or quickly. True value often arises from scarcity; when something becomes widespread, its strategic significance tends to diminish. Leaders must ask: where are the real constraints, and how can we create value within them?

I think one should strive to be the kind of leader whose presence elevates the work, someone whose absence would be deeply felt. Bring emotional intelligence, critical insight, and seasoned judgment to every interaction. This is not about shortcuts; it’s about pursuing meaningful, lasting impact. If you are seeking an accountability or progression partner for your leadership journey, feel free to reach out via email.


More speed less haste

Most of what people are rushing to do isn’t actually urgent. And in today’s fast-moving environment, urgency can feel like the default setting. As a leader, your power lies not in keeping up with everything, but in your ability to slow down and think clearly when everything around you is speeding up. This is where emotional intelligence (EQ) becomes critical.

“You should meditate every day and if you don’t have time, you should meditate more.”
— Seth Godin

Time is the great equaliser

AI generated image

I have always been fascinated by how people use their time, especially those who claim they don't have enough of it, because, after all, we all have the same 24 hours in a day. In the West, there's a deep obsession with productivity; we often judge ourselves and others by how much we get done. While I appreciate productivity and enjoy the art of intentional strategy and optimisation, I also value the ability to switch off and rest. For me, taking a break is an act of self-kindness. On the other hand, I recognise that when your sense of self-worth is tied to how productive you are, it can be incredibly difficult to embrace rest without guilt. Contact me via email for a “free” 30 minute discovery call.



Mastering the mind

Zyanya Citlalli ©

In a world of constant change, uncertainty, and pressure to perform, grounded leadership requires more than just technical skill or vision. It requires deep inner work and a commitment to something bigger than yourself.

I often encourage the leaders I coach to focus on two things:
1. Mastering the mind
2. Serving others

Mastering the mind isn’t just about mental sharpness, it’s about emotional discipline. Leadership will inevitably trigger moments of envy, ego, impatience, or self-doubt. The real challenge is learning to observe those emotions without letting them drive your decisions. I think mastery means developing the inner resilience to choose clarity over chaos, humility over pride, and purpose over impulse. It’s not about perfection, it’s about awareness, regulation, and growth. What do you think?


The fear of change

I have been studying the fear of change, both in myself and in the people I coach. What I have discovered is as startling as it is deeply human: our resistance to change isn’t just a mindset. It lives in our nervous system, our habits, and even our sense of identity, because change often feels like a threat to our safety. Even when something no longer serves us, whether it’s a job, a relationship, or a way of thinking, we often cling to it simply because it’s familiar. Sad but true… If this resonates, contact me via email to book a free 30-minute discovery call.

“The free soul is rare, but you know it when you see it - basically because you feel good, very good, when you are near or with them.”
— Charles Bukowski

Trusted sparring partner

As an executive coach, 95% of my clients engage me as an accountability partner, someone who challenges them to follow through, think strategically, and stay focused. The remaining 5% primarily seek progression support, though I continue to offer accountability and act as a trusted sparring partner. I create a confidential, non-judgmental space where leaders can be vulnerable, gain clarity, and reflect openly. This approach is especially valued by those navigating high-stakes environments, leading complex teams, or undergoing personal transitions.


Managing relationships

I recently came across the concept of relational intelligence, described as the ability to understand, navigate, and effectively manage interpersonal relationships. I think this is how trust is built, inclusion is felt, and where safety becomes the norm rather than the exception.

Perhaps it’s time for leaders to turn to their HR partners and ask the deeper, more human questions:
- Do my team members, especially those with less positional power, feel seen, heard, and valued?
- How do I react when someone gives me hard feedback?
- Have I made space lately for challenge, dissent, or alternative viewpoints?
- Am I showing people I care about who they are, not just what they produce?

These are not just performance questions, they are relational ones, and they might be the key to unlocking safer, stronger teams.

Coaching isn’t magic

Alan Mulally, the legendary former CEO of Ford and Boeing Commercial Airplanes, is often held up as one of the most effective leaders of our time. His approach was grounded in humility, discipline, transparency, and an unwavering commitment to developing people. Marshall Goldsmith, the world-renowned executive coach, once shared a simple but profound lesson he learned from Mulally:

“If you work with great, dedicated, committed leaders who want to keep getting better, your coaching process will ALWAYS work. If you work with leaders who have no real interest in improving, your coaching process will NEVER work.”
— Marshall Goldsmith

This observation cuts through all the noise about methods, credentials, and frameworks. I think at its core, growth requires a genuine desire to change, and no amount of expertise or clever process can make someone evolve if they don’t want to.