Alan Mulally

Coaching isn’t magic

Alan Mulally, the legendary former CEO of Ford and Boeing Commercial Airplanes, is often held up as one of the most effective leaders of our time. His approach was grounded in humility, discipline, transparency, and an unwavering commitment to developing people. Marshall Goldsmith, the world-renowned executive coach, once shared a simple but profound lesson he learned from Mulally:

“If you work with great, dedicated, committed leaders who want to keep getting better, your coaching process will ALWAYS work. If you work with leaders who have no real interest in improving, your coaching process will NEVER work.”
— Marshall Goldsmith

This observation cuts through all the noise about methods, credentials, and frameworks. I think at its core, growth requires a genuine desire to change, and no amount of expertise or clever process can make someone evolve if they don’t want to.