Why would a colleague recommend your coaching business to an HR leader?
I think they will only do so if it enhances their own credibility and expands their influence in shaping people and culture outcomes. HR professionals are often seen as trusted advisors within an organisation. When they introduce a coach to a leader or team, it’s not just a referral, it’s a reflection of their ability to identify meaningful, high-impact development solutions.
To earn that level of trust, you need to build a coaching practice that delivers real transformation. One that helps leaders grow, creates space for honest reflection, and aligns with business outcomes. HR leaders are far more likely to recommend a coach who addresses the challenges they care about most: inclusive leadership, resilience, emotional intelligence, and sustainable performance. When your coaching creates value at this level, HR leaders won’t just refer you, they will advocate for you because your success reinforces theirs.
““The more you practice your work, the better it will be. Practice opens channels of possibility in the brain.””
