International Coaching Federation

How can I help?

Being a professional coach gives me a strong sense of identity and achievement. Our understanding of what it means to be an expert in a trade has evolved, and so has the idea of professions. The International Coaching Federation’s core competencies and code of ethics serve as an essential framework for how to conduct a coaching session.

I think a professional coach demonstrates four key qualities:
1.  A shared purpose – connected to a greater good,
2.  A body of knowledge – widely recognised and accepted,
3.  Demonstrated skills – through consistent actions and behaviours,
4.  Meeting stakeholder expectations – addressing the needs of a wider society.

If you are curious about how coaching could support your growth, contact me via email to arrange a confidential discovery meeting.

Two broad definitions of coaching

Photo: Søren Meisner © c/o Dansk Danseteater

Coach as Instructor:
An expert who teaches you how to do something practical. for example, a football coach who trains players in specific techniques, a wellness coach who guides clients in adopting healthier habits, or a language coach who helps improve communication skills.

Coach as Facilitator:
A trained professional who uses non-directive approaches to help clients achieve their own goals. Non-directive means there is no teaching and minimal advising; instead, the coach supports the client’s self-discovery, clarity, and decision-making through questioning and reflection.

All ICF-accredited coaches have one distinct rule:
“We ask rather than tell.”