Photo: Søren Meisner © c/o Dansk Danseteater

Coach as Instructor:
An expert who teaches you how to do something practical. for example, a football coach who trains players in specific techniques, a wellness coach who guides clients in adopting healthier habits, or a language coach who helps improve communication skills.

Coach as Facilitator:
A trained professional who uses non-directive approaches to help clients achieve their own goals. Non-directive means there is no teaching and minimal advising; instead, the coach supports the client’s self-discovery, clarity, and decision-making through questioning and reflection.

All ICF-accredited coaches have one distinct rule:
“We ask rather than tell.”