ICF

ABC = Always Be Contracting

Many clients are not fully aware of what coaching can offer. This is why I aim to engage them as active partners in the coaching process. Through collaborative inquiry, we explore what the most meaningful and beneficial work could look like for them. For example,
What would open a deeper sense of purpose in their lives?
How can they grow their capacity as leaders?
Who else needs to be involved?
Which additional voices can help us understand the wider system in which they operate?

This is the essence of multi-stakeholder contracting. Together we discover what will make the coaching valuable for the client, their future, and their broader network of stakeholders. Contracting is not a single event at the beginning of a coaching relationship. It is a continuous practice that ensures alignment, relevance, and impact throughout the journey.

Two broad definitions of coaching

Photo: Søren Meisner © c/o Dansk Danseteater

Coach as Instructor:
An expert who teaches you how to do something practical. for example, a football coach who trains players in specific techniques, a wellness coach who guides clients in adopting healthier habits, or a language coach who helps improve communication skills.

Coach as Facilitator:
A trained professional who uses non-directive approaches to help clients achieve their own goals. Non-directive means there is no teaching and minimal advising; instead, the coach supports the client’s self-discovery, clarity, and decision-making through questioning and reflection.

All ICF-accredited coaches have one distinct rule:
“We ask rather than tell.”