One could define your values as the standards of behaviour and the ways of doing things that you think are correct in the ways you live and work. When your actions and decisions align with your values then you will demonstrate to others that you have integrity. You become a good role model and experience peace of mind because you are confident that you are doing the right thing. When you act in a way that goes against your values then you will feel unhappy and bad about yourself. You may also make mistakes and find yourself acting unethically.
I’m sure that that you have noticed that different people have different values, and these often determine the things they do in life. It’s not hard to make a decision when you know what your values are - do you know what your values are? Contact me via e-mail and let’s have a conversation.
Playing safe can be dangerous
I think life is all about taking chances. You may be safer by not taking any risks, but playing it totally safe means you are only existing and not living. I want to live, what about you? Contact me via e-mail if you would like to take a deeper dive…
Repetition is the first rule of success
As children we are taught that practice makes perfect, but many of us have been practicing the wrong things for far too many years. Too many people are making excuses. Too many people are procrastinating, rationalising and justifying why they did or did not do something. Boring!
It does not matter who you are, what your background is or your level of education. It does not matter what religion you practice, who your parents are or where they came from - all of this is irrelevant. There is always an opportunity for you to do something different with your life, to change your paradigm and move into a different place.
WHAT IS THAT SOMETHING THAT YOU ARE GOING TO DO?
Let me know via e-mail.
Please note: All correspondence is handled with discretion and confidentiality.
Life lessons from children
Yesterday, I went to Copenhagen Central Station to purchase a new travel card. It was an amazing experience as the expedient and I hit it off immediately - banter, humour and playing up to our inner child. Therefore, this morning I was inspired to think about some life lessons we can learn from children.
Be courageous and try new things
Adopt a beginner's mindset
Have fun and laugh more
Make new friends
Fall and get back up
Ask lots of questions
Believe in miracles
Colour outside the lines
Love playing
Wander around
This pandemic is offering the entire planet a similar opportunity. This is the first time in human history that the entire world turned unitedly against a common foe. We are being presented with an opportunity - how will you use it? Contact me via e-mail for coaching, mentoring or workshops.
How to inspire your team
““To inform is for free, ‘the how to’ is for a fee.” ”
This is my go to mantra whenever the smart people asked if I could help them with this or that. Today I have made an exception, as I feel that many managers and leaders need a little spark in these difficult times. How to inspire your team:
Show that you care
Build people up
Listen with empathy
Treat people with respect
Showcase their strengths
Happy Valentine’s Day
The voice of resistance is millions of years old.
The voice of resistance understands that love is dangerous because love makes you vulnerable.
The voice of resistance understands that love is dangerous because love generates criticism and because love is not for everyone.
The beauty of physics
Gravity vs force tension in pendulum motion, this is the beauty of physics. Simple harmonic motion video c/o Harvard University.
No one needs what you are selling
No one needs what you are selling, they may want it but they definitely don’t need it! Sometimes it’s OK that the goal is to understand for the sake of understanding. I think the hallmark of curiosity is a thirst for knowledge that has no obvious utility. As I am a lifelong learner, I enjoy exploration regardless of whether the discovery has any immediate relevance. I have never been in the position of selling water to thirsty people! I have always had to use my skills to formulate the brand promise - explaining who’s it for, what’s it for and why you should buy it…
Nowadays, the majority of people are working at home and those of you with young children have the opportunity teach them two of life’s most valuable lessons:
To solve interesting problems
To look at something that no one has ever looked at before and come up with an interesting way to solve the problem.To connect, to lead and use emotional labour
Using emotional labour by looking someone in the eye and telling them the truth. Emotional labour means doing things that you don’t feel like doing.
The customers are the marketeers
Each industry and every company have a different approach to marketing. Here are a few key questions I ask to help my clients to focus on their “new” marketing strategy:
What customer problem do you uniquely solve?
Who is your customer?
Where are those customers?
What makes you relevant to those customers?
How do you communicate your relevance?
How will you continuously measure and adjust?
How do you figure it out?
Tim Cook (CEO, Apple Inc.) understood that the majority of people don’t buy Apple products because they are better, they buy them because it raises their status. People wait in line because owning an Apple product increases their status and they feel good when other people see what’s in their hands. Apple uses the technology ratchet to turn the handle on status and luxury. Tim Cook understood this metrics and all he had to do was to watch and understand what was going on in the Apple stores. This turned Apple into the biggest and most profitable luxury brand in history.
I have spent many hours doing “mystery shopping” - watching what happens when people visit stores. Martin Lindstrom was hired by some of the world's leading brands to find out what makes their customers tick. As consumers do not tell you how they see the world, on the other hand they give it all away by the stories they tell. I would recommend that you read Martin Lindstrom’s book “Small Data” as it has many small clues that may help you uncover the next trend.
That's OK
Our stories are being carried forward by our customers and I think user-generated content is currently social media’s greatest gift to marketing. I also think the customer is the most effective marketer, so how do we earn the right to enter their narrative?
How do we spend less effort on our stories and more effort on their stories?
How do we get invited to our customer’s conversations?
““People don’t buy goods and services. They buy relations, stories and magic.” - Seth Godin
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A breath of fresh air
The most common mistake I have seen marketeers make is when each of us walks around with a world view that we are 100% sure is true. Our beliefs about money, our beliefs about strangers, our beliefs about places, etc., etc. We really believe that this is true! In my experience people do not always see the world the same way as we do, they don’t believe what we believe and don’t fear what we fear. I’m sorry! As a marketeer you have to be comfortable with this, and if you are not then you cannot market to them.
To put things in perspective, please oblige me in a thought exercise - Think of every product you’ve purchased over the past two weeks. This might include food, clothing, a car wash, house plants, insurance, medicine, office supplies, toys, books … anything at all. Now, consider this list and determine: How many of these purchases were directly or indirectly influenced by a piece of company content? If you are like me, the answer is zero.
Branded content has no impact on 99.999% of consumer purchasing decisions. We don’t see this company content, and if we see it, we probably don’t believe it - let alone subscribe to any of it.
The mainstream market
The next group are the early majority, they are the key to getting a stable foothold on the market. This group are very loyal customers if you win them over and essential in securing growth and profitability. The next group are the late majority and are characterized by demanding easy to use, value-for-money products before anything else. Finally, the laggards, this group are the last to adopt an innovation. As clients they can be very tough to win and are therefore often ignored by many marketing efforts, yet can provide important feedback regarding the areas where your product could be further improved e.g. made even simpler, cheaper and more convenient to use.
The chasm is the point where the vastly different motivations for using the new product are emphasised. Visionaries seek out dramatic shifts in productivity which can enable them to quickly move forward, even despite resistance from within their own companies, the pragmatists want gradual, steady improvements, making sure no drastic changes occur too fast.
The early market
When trying to explain the Diffusion of Innovations theory to students, I always felt breaking it down to a simple analogy made it more palatable.
The first group are the innovators for whom owning the latest everything is a passion and an end in itself. The innovators proactively seek out new products to try them out, requiring almost no marketing efforts from your part. The next group are early adopters in search of competitive advantages provided by new products and services. The early adopters view technology as a means of achieving breakthroughs and aggressively gaining market edge.
The first two groups (the Innovators and Early Adopters) are visionaries. They want revolutionary change, something that sets them apart qualitatively from their competitors. They are the people who buy brand-new technology, before it’s been perfected or proved or before the price has come down. They usually have small companies and are willing to take enormous personal risks.
The two things that define us
A wise old man once told me that two things define us:
1. Your patience when you have nothing, and
2. Your attitude when you have everything.
My period of self-isolation ended last night and I am “officially” free to go outdoors. Now more than ever, I think it’s so important to tune in, look inward and listen to you intuition. It’s so easy to forget how to listen to that inner voice. This morning I took a moment to enjoy the silence and confirmed to myself how grateful I am to have come through B.1.351 (the South African variant) without any major symptoms.
Now we finally have an opportunity to focus on what matters most to us, make changes - and what better time to change your life than when it’s already changing?
Stroke of genius
Honest storytelling is compelling and it appeals to our emotions. When I hear a good story I feel myself becoming part of the story. I think that it’s really difficult to tell a good story when you are trying to please everyone. It’s a risk to tell a story that is going to offend some people, it’s not just the facts that you remember, it’s the stories.
Watch the video about Jill Bolte Taylor’s massive stroke, she share an amazing story. Jill is a brain scientist, and watched as her brain functions (motion, speech and self-awareness) shut down one by one and used her experience as a research opportunity.
Change your story, change your life
There is a voice in your head and it is always telling you what you are good and bad at. The voice tends to focus on your weaknesses and you are subsequently thinking hard about how to let people know all about your strengths. And this tends to lead to “me, me” storytelling, where you mistake the question: “How are you?” as an actual enquiry as to how you really are. What they are really asking is, “How am I?” and that is what they want the answer to.
Have some guts and tell a story! Are you fed up of telling a cleaned up version of someone else’s story? Everyone is walking around telling themselves a story based on their pain points and emotions of what is happening around them. Can you write a story in first person about exactly what the client feels? Written in a language that your client speaks and within this story, explain exactly what they can do better. Detailing exactly what your client get out of the interacting with your brand. Contact me via e-mail if you would like to learn how to tell your own story.
Sales is an art and science
My interest in psychology stems from the fact that I’ve always been a lover of people. I have always wanted to know the reason behind certain behaviours and why people do certain things. Sales is about helping your clients and from a psychological perspective you become a real trusted advisor when your clients become comfortable disclosing certain things. From the psychology stand point, it’s allowed me to be more understanding, empathic and better listener. Most people who know me will say that I have a natural air of confidence and I am very easy to talk to.
Selling is an art that requires the ability to form good relationships with others as well as a science that requires the development of successful, repeatable strategies. The Covid-19 pandemic has made it easier to be yourself, challenge the status quo and transform the ways in which you work. Contact me via e-mail if you would like to learn how to move away from your own needs and focus on the customer perspectives?
Tips for a positive life
Work hard
Be positive
Be generous
Stay curious
Trust yourself
Stay teachable
Show gratitude
Be kind
You are the one we are looking for
c/o MTV
Are you a result-driven person with solid experience in marketing and a passion for brand building and luxury brands? Are you curious, positive and willing to run that extra mile to get the job done? If so, send me your CV and I will scan it for key words before I can see whether you are suitable the position.
Simon Sinek said, “Value is not determined by the people who set the price, it is determined by those who choose to pay the price." The same statistic can be presented in very different ways to create very different reactions. And our choices reflect and determine who we are and I think individual awards come as a result of the teams success.