I think everything matters; it just depends on the context. The inspirational coach, Tony Robbins has highlighted six fundamental psychological needs that drive human behaviour.
1.    Certainty - The need for stability, security, and predictability in life. People seek comfort and assurance that their basic needs will be met.
2.    Variety - The need for novelty, change, and excitement. People also want to avoid monotony and boredom in their lives.
3.    Significance - The need to feel important, unique, and valued. This can come from achievements, recognition, or even feeling like a part of a larger purpose.
4.    Connection/Love - The need for social interaction, relationships, and a sense of belonging. People thrive on emotional connections and supportive relationships.
5.    Growth - The need for personal development, learning, and progress. People feel fulfilled when they are advancing and expanding their capabilities.
6.    Contribution - The need to make a positive impact, give back, and contribute to something greater than oneself. This can involve helping others or making a difference in the world.
 
I think that at we will naturally gravitate towards different needs for different reasons throughout our lives. And in the end, creating a fulfilling, successful and happy life will likely weave a positive balance between all six of these human needs.