Our stories are being carried forward by our customers and I think user-generated content is currently social media’s greatest gift to marketing. I also think the customer is the most effective marketer, so how do we earn the right to enter their narrative?
How do we spend less effort on our stories and more effort on their stories?
How do we get invited to our customer’s conversations?
““People don’t buy goods and services. They buy relations, stories and magic.” - Seth Godin
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