There is a difference

Are we becoming better at what we do, or simply getting better at producing the desired outcome?

Good question! When I think about an athlete then their confidence in performance does not simply come from believing they can win. It comes from the hours of training, repetition, discipline and preparation that have built the competence to perform when it matters. The confidence is, in many ways, a consequence of the process. And the same applies to leadership, relationships and professional development. You cannot outsource the experience of becoming better at something. You can use tools to support your development, however, you still need to do the developing. I think we need to be careful that, in our pursuit of efficiency, we do not engineer out the very experiences that make us capable, resilient and resourceful. Because the goal should not simply be to achieve more. It should also be to become more capable along the way.

““In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.””
— Seth Godin