language

Words change perspectives

Language evolves, and few words illustrate that better than "woke." Originally, woke simply meant being awake to injustice, particularly racial injustice. One of the earliest recorded uses appeared in 1938, when the blues musician Huddie Ledbetter, aka Lead Belly, advised young Black Americans to "stay woke" in his song about the Scottsboro Boys. His message was straightforward: remain alert to discrimination, injustice, and the realities of the world around you.

Over time, the meaning of the word expanded to include awareness of broader social inequalities. More recently, however, woke has become a highly contested political label. For some, it still represents awareness and social responsibility. For others, it has become a catch-all term used to criticise ideas or initiatives relating to race, gender, diversity, or inclusion, and often without a clear or consistent definition. I think this shift tells us something important as words are powerful because they shape how we understand the world. When the meaning of a word changes, so does the conversation surrounding it.


Dedicated to my late father

Language shapes our perceptions, emotions, and interactions, influencing how we see the world and those around us. The words we choose, whether consciously or unconsciously, carry weight. Consider the difference between loneliness and solitude; one evokes isolation, while the other suggests peace and self-reflection. Every word is like a seed, it can grow into a weed that chokes our perspective or a flower that fosters understanding and connection. Hate, whether personal or collective, has never been a path to greatness. It narrows our vision, preventing us from recognising goodness, progress, or possibility. If we seek growth, connection, and impact, our words must plant the right seeds.


Spice of life

If you love someone you don't have to prove yourself or change for them. Giving and receiving gifts is a legitimate love language, however, material items should never be the main source of stability and communication in a relationship. I think the most beautiful thing is to see a person smiling, and what’s even more beautiful, is knowing that you are the reason behind their smile. If you appreciate this message, please share it. You may touch someone's heart today and forever. Enjoy your day with a heart of gratitude.


On a journey

on a journey.jpg

Earlier this week I finished reading Barak Obama’s book, “A Promised Land”. Whenever I read, I am always thinking about what kind of world view would make this language effective. All marketing creates change and if you are not creating change then, you are not in marketing. I think the only chance of succeeding is to be specific in the discovery phase, asking the client about the who are the people they are trying to reach and change.


- What change are you seeking to make and who are you trying to change?
- Are you trying to change lonely people into connected people?
- Are you trying to change powerful people into kinder people?
- Are you trying to change people with one status into people with another status?
Send me an e-mail if you would like to have a fresh approach whilst figuring out your path to action.