presentation skills

Confidence comes from service

I think that one of the most effective ways to become a more confident speaker is to stop making the presentation about yourself. Many people worry about how they look, whether they sound intelligent, or what the audience is thinking about them. The irony is that the more we focus on ourselves, the more self-conscious we become. Instead, shift your attention to the people in front of you. Ask yourself:
a) How can I help?
b) What value can I provide?
c) What do they need to hear today?

When your focus moves from seeking approval to serving others, your confidence naturally begins to grow. You become more present, you listen more carefully, and your communication becomes more authentic because your attention is on the audience rather than your own performance. The same principle applies in everyday conversations as people who make others feel heard are often perceived as confident, not because they dominate the discussion, but because they are genuinely interested. Curiosity creates connection, and connection builds trust.

Confidence is rarely something we discover overnight. It is something we develop through learning, preparation, and repeated practice. The more we focus on creating value for others, the less we worry about how we are being perceived. In my experience, confidence is not about having all the answers. It is about showing up with the intention to help.

““To be interesting, be genuinely interested.””
— Burrellism

Things start to happen

There is a great deal of difference between the art of presentation and persuasion. When I first got into sales, I became a pretty good presenter, so why are they not buying? As my late mother used to say, self-praise is no recommendation, so I quickly learned that I had to add an additional skill. I always knew I was a good presenter, but needed to become a great at persuasion if I was going succeed in sales. And I think you can only consider yourself a good persuader if the results start to follow, for example, when people start to act after your presentation. And to become good at persuasion, you have to become a good storyteller.

Get back to basics

c/o Harvard Business Review

This well-known Ancient Greek tale "The North Wind and the Sun” is my favourite Aesop’s fable.

“Long ago, the Wind and the Sun quarrelled over who was stronger. Upon seeing a traveller coming down the road, the Sun said: “Now we can end our dispute. Whomever of us can make that traveller take off his cloak shall be regarded as the victor. You begin.”

The Sun retired behind a cloud while the Wind blew, blustered, and raged upon the travelling man. But the harsher he blew, the tighter the man wrapped his coat. At last, exhausted, the Wind gave up in despair.

The Sun came out and shone in all her glory upon the traveller. Soon the man tipped his face up to the warmth. He removed his coat and basked in the Sun’s rays.”
— Aesop's fable

There are many interpretations as to the meaning of the fable, I think Aesop’s fable basically says that if you want a man to take off his coat, you don’t blow it off. You make him feel warm, and he’ll take it off on his own. A metaphor is often used in framing a dispute or situation and you can use this fable as a metaphor for negotiation technique.