Is value subjective?

If we accept that value is subjective, reputation becomes a critical signal of trust. When an individual or organisation invests significant time, attention, and resources in building and maintaining a reputation, they create something meaningful at risk. The existence of reputational risk signals accountability, which increases confidence for those considering engagement.

I think a strong reputation indicates that the relationship extends beyond a single transaction. It suggests a long-term orientation in which future interactions, referrals, and broader networks matter. This ongoing stake in how one is perceived is what reassures others and supports trust in decision-making.

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Small actions

Our mission in life should be to make a positive difference, not to prove that we are smart, and not to prove that we are right. Ego takes over when we become more focused on showing how smart or right we are, instead of focusing on creating real, positive change.

It’s important to market yourself and build credibility. And I think credibility must be earned in two ways:
1. You have to do great work.
2. You have to be seen doing great work.
These are two very different things, and both matter.

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Leadership credibility

I think status means nothing without credibility. Research shows that leaders who lack credibility are far less effective at gaining trust and inspiring their teams. For example, a study by Kouzes & Posner found that credibility is the cornerstone of leadership, with 89% of respondents saying they follow leaders they trust. If people don’t believe you belong in a leadership role, it becomes difficult to lead effectively. Credibility is built through competence, which comes from consistently performing at a high standard over time. Leaders like Angela Merkel and Satya Nadella earned respect by demonstrating expertise and making decisions that consistently yielded positive results.

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