If we accept that value is subjective, reputation becomes a critical signal of trust. When an individual or organisation invests significant time, attention, and resources in building and maintaining a reputation, they create something meaningful at risk. The existence of reputational risk signals accountability, which increases confidence for those considering engagement.

I think a strong reputation indicates that the relationship extends beyond a single transaction. It suggests a long-term orientation in which future interactions, referrals, and broader networks matter. This ongoing stake in how one is perceived is what reassures others and supports trust in decision-making.