When leaders focus primarily on holding onto their roles, it becomes difficult to advocate for coaching at the senior level. Yet coaching is one of the most powerful levers for both leadership development and DEIB progress. Senior management needs clear ROI: how coaching strengthens engagement, increases productivity, and improves retention. They also look for broader impact. How does coaching influence psychological safety, equitable decision-making, and inclusive leadership behaviours across the organisation?

These factors directly shape brand perception. Organisations that invest in leadership development and inclusive capability-building become employers of choice. This matters when attracting millennial and Generation Z talent, who consistently look for workplaces that demonstrate equity, purpose, and a commitment to people. Coaching is not a cost; it is a strategic investment in culture, performance, and sustainable growth.