Almost every business decision we make is influenced by emotion. We may believe that choice A is better than choice B, but our judgement is often shaped by how we feel, our experiences, our assumptions, and our gut instincts. That is why self-awareness is so important. We need to understand our own emotions and where they come from in order to better understand our motivations, fears, limitations, and strengths. The more aware we are of what drives us, the better equipped we are to make thoughtful decisions rather than simply reacting to how we feel in the moment.