differentiation

Being different is good

Embracing individuality is essential for personal growth and contributes to the richness of society. Differences in perspectives, experiences, and backgrounds foster creativity, innovation, and understanding among people.

I think there are three benefits of differentiation:

  1. It’s good for consumers because it offers more meaningful choice.

  2. It’s good for businesses because it helps them stand out and avoid price wars with generic competitors.

  3. It strengthens overall resilience by reducing dependency on commoditised offerings and enabling long-term brand loyalty.

This may give you perspective

I think we often underestimated how similar people are to each other, just as businesses tend to share common challenges. My focus primarily revolves around assisting small and medium-sized enterprises (SMEs), and I support them in three key areas:

  1. Traffic Generation: This involves attracting potential customers, whether it's driving foot traffic to physical brick-and-mortar locations or directing online traffic to their websites.

  2. Competitive Differentiation: Businesses often grapple with standing out from their competitors, and I work with my clients to help them establish a unique and compelling identity in their respective markets.

  3. Market Expansion: Finding new opportunities and markets for their products or services is a crucial aspect of business growth, and I provide guidance in identifying and tapping into these untapped areas.

Contact me via e-mail for an initial discover meeting.

We have to be really clear

As a former sportsman I think strategy is about winning, not just about competing. Winning the game is about creating a measurable margin of difference in the value that we offer customers that gives them a compelling reason to choose us.

“A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. ”
— Burrellism

There are two ways of being unique:
1) By doing something that nobody else is doing, or
2) By doing what everyone else is trying to do but doing it materially better in the eyes of the customer.