Embracing individuality is essential for personal growth and contributes to the richness of society. Differences in perspectives, experiences, and backgrounds foster creativity, innovation, and understanding among people.

I think there are three benefits of differentiation:

It’s good for consumers because it offers more meaningful choice.
It’s good for businesses because it helps them stand out and avoid price wars with generic competitors.
It strengthens overall resilience by reducing dependency on commoditised offerings and enabling long-term brand loyalty.