How would the world be worse off if we did not exist?
In leadership coaching, this is a powerful question. Purpose is the competence of what you deliver as a leader. Culture is the intent behind how you lead others. And cause is the wider good you aspire to create through your influence.

Sustainable leadership shows that it’s possible to do well by doing good. Cultural diversity, for example, isn’t just about representation, it’s about fostering inclusiveness and valuing both differences and similarities within teams. Research shows that people, especially younger generations, are more engaged and committed when they believe in a cause-driven purpose. I think this only works when leaders demonstrate authenticity and coherence. Claiming to be “purpose-driven” isn’t enough; it must be visible in the way you lead, the culture you build, and the impact you create.