Grounded presence

Who are the key stakeholders, and what behaviours do they want to see change?

That’s the question I help very successful leaders answer. My work focuses on achieving positive, long-term behavioural change, the kind that others notice and value. Even though my background is in marketing, branding, and communication, I don’t position myself as “the expert with all the answers.” Instead, I guide leaders to seek feedback, build effective follow-up processes, and take ownership of their development.

I am not in the saviour business so I choose to work with good people who genuinely care. And I don’t do this for status or fame, I do it because I believe leadership has the power to make the world a better place.

---

Rhythm versus ritual

Leadership development is often seen as a box to tick, an inspiring workshop here, a high-impact coaching session there. Research consistently shows that without deliberate follow-through, even the most well-designed training programs fail to drive lasting behavioural change. So the real question becomes: How do leaders ensure they are applying what they have learned?

I think for leadership training to stick, feedback must become part of the culture, not just an annual event. Leadership isn't about perfection, it's about progress, and therefore, progress is far easier to track when you invite honest input from those around you.

---