As coaches, much like in sales, we are constantly required to think on our feet, navigating new and often unpredictable situations by relying on our instincts and quick judgment. To be truly effective, we must examine our own biases to ensure we do not discriminate, and approach every interaction with a deep respect for different cultures. I think our values are embedded in everything we do, from how we treat people to how we resolve conflict, both with others and within ourselves.