Why is most of what we measure in business is meaningless?
Today, people are more distracted than ever by false proxies, things that are easy to measure but ultimately meaningless. In hiring, it might be: Do you look like me? Did you attend the same university? This criteria has no proven link to someone’s ability to perform well. Online, it’s the vanity metrics that social media platforms make so easy to track. What really matters is impact: did I create enough change in someone that they want to share it with others? I think when they do, it raises their status and strengthens their connections and that’s the real signal of value.