I think in order for a goal to be effective, it must involve change. Everyone wants to grow and scale fast, but in the rush to move forward, we often forget that growth isn’t just about speed or size. Sometimes, the most valuable insights come from slowing down, asking the right questions, and reconnecting with the people who already know your business best, who are your existing customers. Real change doesn’t always mean chasing something new, it can start by listening to what’s already there.