Everyone wants to be heard and understood, yet getting people to pay attention remains difficult. Attention is earned by inviting others into a story that matters to them. This is where the seven soundbites framework becomes powerful. It helps clarify the message by focusing on what your stakeholders care about most, rather than what you want to say. I think when the message is clear, people listen and engage. We are all wired for survival. People pay attention when they understand how a story helps them navigate risk, solve a problem, or move forward. Invite stakeholders into a story where they can see themselves and where the outcome matters.