What do you do?

We have all been at a networking event, a dinner party, or a conference, and someone asks the inevitable question: "So, what do you do?" Suddenly, your mind goes blank. You either stumble over your words or launch into a long, winding explanation that leaves the listener confused.

If you struggle to articulate your value quickly, you need a structure that is easy to remember under pressure. Next time, use this simple rhyme to guide your pitch: Name, Same, Fame, Aim, Game.

Here is how to use it to craft the perfect introduction.
1. Name: Who you are or your business
Start with the basics, state your name and the name of your company clearly.

2. Same: A simple description
This is your anchor. Use a category that the listener already understands, give them a box to put you in so they have context for what comes next.

3. Fame: What makes you different
Now that they know your category, tell them why you stand out. What is your unique selling point? What specific problem do you solve that others don't?

4. Aim: What you are working on now
Bring the conversation to the present. What is your current focus? This makes the pitch timely and gives the listener a hook to ask follow-up questions.

5. Game: Your bigger vision
End on a high note. What is the ultimate goal of your work? This shows passion and long-term thinking.