I think good sales and marketing is really about commercial teaching. It’s about showing people their options, what’s possible, and then saying, if this resonates, come to us, because this is what we do. Don’t pretend to solve everything, in fact it’s much better to only solve a small part of the bigger puzzle. My product helps bridge the gap from where you are to where you want to be, through structured coaching. But my focus isn’t on your problem, it’s on you. I’ll listen, I’ll ask the questions others might not, and I’ll hold you accountable for moving forward.