Moving the conversation from the features of your offering to the benefits a client will actually experience takes practice, but I think it's worth mastering.

A straightforward way to frame your response:
"As a result of deploying (program/coaching/e-learning), we will (describe the behaviour change or skill being developed), which will impact your business by (shortening the sales cycle; increasing employee engagement; breaking down silos, etc.)"

This is simple, and yet in my experience this format consistently delivers because it answers the right question, whether the client thinks to ask it or not. Interested? Contact me here and book a complimentary 30 minute discovery session.