Comfort is a natural human preference, leadership requires recognising when the pursuit of comfort undermines growth. Discomfort often triggers cognitive resistance, yet it is essential for innovation and learning. Effective leaders distinguish between upholding their core values and reacting defensively when others do not mirror them. How do you lead when faced with perspectives that challenge your beliefs? Leaders who prioritise personal comfort over collective progress risk surrounding themselves with "people like us." I think this dynamic stifles diversity, weakens resilience, and narrows strategic vision.