A strong story follows a clear structure.

It begins with the character.
The hero wants something specific. The first task is to define exactly what your stakeholder wants.

Next comes the problem.
Every engaging story is driven by a problem, because problems create attention. If there is no tension, there is no reason to keep listening.

Once the problem is clear, your role becomes clear.
You do not position yourself as the hero. You position yourself as the guide who understands the problem and has helped others navigate it before.

From there, you build the bridge.
You connect their problem to your solution in a way that feels logical, relevant, and achievable.

Then you challenge them to act.
Do not put people in the mind-reading business. Tell them clearly what you want them to do next.

After that, define what is at stake.
Give your stakeholder a vision of a better future if they take action. Show them what success looks like on the other side.

Finally, address the cost of inaction.
Make clear what happens if nothing changes and the problem remains unsolved.

I think this is how stories move people. What do you think?