We have all been socialised to provide value, to share our wisdom and knowledge to make things easier for others. And I think that this instinct can be hard to let go of. As a coach, I have had to push my ego aside and remember that my role isn’t about what I know. Interestingly, the ICF recently updated their Core Competencies, changing the language from “sharing knowledge” to “sharing insights.” It’s a subtle but meaningful shift, one that highlights how coaching is less about teaching and more about creating space for awareness.

Now I have started approaching it this way: Here’s some knowledge I have gained, and this is how I learned it. What do you think about it? That simple change invites reflection instead of direction. What do you think?