Translating performance into metrics doesn’t always lead to the kind of breakthrough growth organisations are aiming for. There’s an important distinction between a performance culture and a growth culture. In many workplaces, performance culture is celebrated and often, it shows up as checklists, operational KPIs, and a strong focus on sticking to the plan. While that can drive consistency, it may also limit innovation and agility. I think in today’s rapidly changing world, what most organisations truly need is a growth culture, one that embraces change, encourages experimentation, and views adaptability not as a risk, but as a strength.