The most important thing to understand is that exceptional salespeople are not created through training alone. They are found first, then developed. They bring the right values, attitudes, and skills, underpinned by empathy and an uncompromising commitment to excellence in everything they do.
When someone truly believes in what they are offering, takes pride in doing their best every day, and values relationships as much as results, performance follows. I think without this foundation, sales may be achieved in the short term, but long-term growth, trust, and commercial impact will always fall short.
““The mouse dies in a mouse trap because he doesn’t understand the why the cheese is free.”
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