Strategy isn’t just a plan, I think it’s a way of thinking, a philosophy of becoming. It starts with powerful questions: Who do you want to become? What kind of world are we helping to shape? Back in 1997, my brother-in-law predicted that the world would become more connected, that internet speeds would accelerate, and that people would willingly trade many things for convenience and connection. He wasn’t wrong. Strategy lives in that kind of foresight, seeing where the world is going and choosing who we want to be as it unfolds.