Logic is the study of the principles of correct reasoning. It is concerned with how we construct arguments and whether the conclusion follows from the premises. For example: All employees who complete the leadership programme receive a certificate. Sarah completed the leadership programme. Therefore, Sarah will receive a certificate. Critical thinking, on the other hand, goes beyond whether an argument is logically structured. It is the ability to examine information objectively, question assumptions, consider different perspectives, evaluate evidence, and reach a reasoned judgement. For example, imagine a manager says: “Our employee engagement has increased because we introduced flexible working.” The statement may sound logical, but a critical thinker would not simply accept the conclusion. They would ask: What evidence supports this? How was engagement measured? Did anything else change during the same period? Could there be another explanation?
I think critical thinking is the broader cognitive skill, and logic is one of the tools we use within it. What do you think?
Accelerate the path to delighting customers
I recently had a 1:1 meeting with a CEO who was looking for a Sales Director. As we spoke I thought that this would be a great challenge for a hungry and driven sales leader who can grow, lead and nurture an enthusiastic sales team. Someone who could divide their time between the operational challenges and strategic support of the sales team in a fast-paced environment without losing sight of the mission. I used my knowledge about market developments and customer needs to help the CEO articulate the strategic initiatives for the organisation.
Humans engage with things they care about, and no one cares about something they don’t understand. Do you know your story? Why you do what you do? How you do it and what are you selling? If you are not clearly communicating this to your buyers, then unfortunately, they will never hear it. Dale Carnegie said, “When dealing with people, remember you are not dealing with creatures of logic but with creatures of emotion.” Contact me via e-mail for sales training or workshops.