In general, scientists are motivated in their work by curiosity about the world and how it works. Behavioural science is the branch of science that deals primarily with human interaction and has a fundamental connection to sales, as salespersons ask a lot of questions, experiment and interact with buyers.

Contact me via e-mail for a peer review of your sales process. I think that sales professionals who understand the core concepts of behavioural science are better able to engage their customers because they have:

Increased self-awareness
Improved emotional intelligence
Improved agility
Reduced social anxiety
Reduced fear in managing difficult conversations
Improved ability to assess challenges and opportunities objectively